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    <loc>https://www.ethicallysocial.com/blog-tips/4-ethical-beauty-brands-that-are-effectively-communicating-their-purpose-and-mission</loc>
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      <image:title>Home - It all starts with strategy.</image:title>
      <image:caption>Being present on social media is one thing—finding out what makes your audience engage, trust your brand, and become a repeat customer is an entirely different game. How can you ensure that your business is being highlighted and promoted in the most genuine and effective way? With a thoughtful strategy and an expert to see it through.</image:caption>
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      <image:title>Home - Why Ethically Social?</image:title>
      <image:caption>At Ethically Social, I’m committed to working with brands that put ethics first, and we wholeheartedly support diversity, inclusion, sustainability, anti-racism. I believe that social media can and should be used as a tool for good, and it’s my mission to help lift up marginalized communities, protect our environment, and live out these values through the work that I do with purpose-driven businesses.</image:caption>
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      <image:title>Home - Meet Brittany</image:title>
      <image:caption>Hey there! I’m Brittany, an award-winning social media strategist, content creator, and analyst, and I want to help you find your space in the social world. I have developed and implemented social media strategies for brands large and small (and in nearly every industry). I want to provide caring and transparent businesses the resources, data, and guidance they need to turn their social media into a an engaged community. Are you ready to join me and harness the power of social media for good? Me, too. Let's do this damn thing!</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Social Strategy &amp; Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Social Strategy &amp; Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Results - The Best Bees Company</image:title>
      <image:caption>The Best Bees Company is working to improve pollinator health through science-backed data provided by residential and corporate beehives. When it came to social media, their team needed help with creating consistently engaging content that educates and inspires others to purchase their services and join this movement. So, I created a social media strategy that focused on the science and fun of beekeeping in an authentic way, while showcasing their true industry leadership and ethical brand values.</image:caption>
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      <image:caption>Good Filling Company, a self-service refill machine, was on a mission to help solve the plastic waste issue, but they were lacking the organization and foundational strategy for their social media presence. I developed a social media strategy that focused on zero-waste education, generated leads via LinkedIn and Instagram, and ultimately encouraged people to rethink how we approach packaging solutions.</image:caption>
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      <image:title>Results - iHeartMedia</image:title>
      <image:caption>iHeartMedia’s Denver cluster was searching for a Social Media Director that could not only create the strategy for its eight radio stations, but also become a trusted resource and mentor for its 30+ on air talent by providing them with the latest social media trends, insights and recommendations.</image:caption>
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      <image:title>Results - Blavity Inc.</image:title>
      <image:caption>Blavity Inc. was looking for a strategic partner to help them develop creative, exciting &amp; topical content that reiterates the brand’s position as a thought leader in multicultural marketing, provides valuable resources to businesses on how to be more inclusive, and reach/engage new leads. Ultimately, Blavity Inc. was searching for a way to use social media to their advantage in an organic way.</image:caption>
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      <image:caption>Consumers are 4-6x more likely to purchase, protect, and recommend purpose-driven companies—and that’s where Ethically Social comes into play. By creating the roadmap for your brand’s social media presence to thoughtfully managing your community each day, you’ll be able to connect with people who align with your business values.</image:caption>
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      <image:title>Why Ethically Social?</image:title>
      <image:caption>I believe that social media can and should be used as a tool for good, and it’s my mission to help lift up marginalized communities, protect our environment, and live out these brand values through the work that I do with purpose-driven businesses.</image:caption>
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      <image:title>Why Ethically Social?</image:title>
      <image:caption>Social media can feel intimidating, with unrealistic beauty standards, performative activism, and calls for accountability heightening over the past few years. But it’s also the place where transparent, honest, and caring brands are thriving.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Ethical Brand Directory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Ethical Brand Directory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Ethical Brand Directory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Ethical Brand Directory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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